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Management and entrepreneurship is a book about management, entrepreneurship and how these two components are connected. The book is written by venkat naidu. In this book, the author starts from the very basic concepts of management and then moves on to explore related topics such as entrepreneurship, strategy, human resources etc., with a clear connection between them. The author also talks about some of the key stakeholders in an organization such as shareholders, board members or employees. This is a great read for those who want to learn more about both management and entrepreneurship without spending too much time on either topic individually. The book is divided into five major sections namely: In the first section of the book, author talks about what management is and how it has evolved over the years. In this section, he also talks about different elements of management such as strategy, human resources, finance, marketing etc. The author focuses on strategy by explaining how it helps an organization achieve and sustain competitive advantage and how it has evolved over time. He also explains that whether a company decides to be a cost leader or a market leader or a follower in any market – all strategies boil down to one – meeting customer needs profitably. In addition, the author explains that whether a strategy is effective depends on the competence of the management team. In the next section of the book, author talks about how managers relate to their employees and how they can contribute to a company's success. In this section, author talks about different aspects of managing employees such as hiring and training, motivating employees etc., which are very important for overall organization's success. The author also talks about different issues that arise from involving more employees in an organization such as retention, productivity and health problems arising from stress related to work. In additionationaly, author talks about different ways an organization can incorporate people outside its workforce wsuch as interns etc., which gives another advantage to an organization. In the final section of this book, author talks about building a culture or values in an organization. He moves on to explain that success of any organization depends largely on how it treats its employees and the other stakeholders in the organization. He also talks about how cost advantage can be lost by focusing too much on short term business goals instead of focusing more on long term value creation. The author explains that whether an organization needs to compete with rivals or lead them is also dependent on what its leaders are planning. The book comes with over 100 illustrations, 14 figures and 31 tables which helps you understand complex subjects better without any kind of confusion.16. 17. 18. 19. 20. https://tajenaidu.com/management-and-entrepreneurship/http://www.managementandentrepreneurshipbookreviews.com/https://www.amazon.com/Management-Entrepreneurship-Naidu-ebook/dp/B00XAQAIM0https://books.google.co. cfa1e77820
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